Tale Studio

Tale Studio is the editor for one tale. It opens from Edit in Tale Studio in the tale panel.

Tale Studio

The canvas

  • The canvas is 9:16, like a phone screen.
  • Safe area shows the margins the viewer may cover: 12% at the top, 16% at the bottom and 4% on each side. Studio warns when an element sits outside them.
  • A tale lasts 7 seconds by default. You can set 3 to 15 seconds. A tale with a video plays for the video's length, up to 15 seconds.
  • A tale holds at most 60 elements, and its document at most 128 KB.

Elements

ElementNotes
TextUp to 1,000 characters. Font, size, weight, italic, colour, alignment, direction and line height. Background: none, box or highlight.
ImageNeeds alt text, or a "decorative" flag.
VideoAt most one per tale.
ShapeRectangle, ellipse or line.
Emoji and sticker
ButtonFilled or outline. Opens a link.
Image buttonA button made from an image.
Swipe-upA swipe-up link. At most one per tale.
Poll, quiz, rating, reaction, countdown, promo codeSee Interactive components.

A link must be an absolute http or https URL of at most 2,048 characters.

A poll's inspector has a View select. For the this-or-that and grid views, each option also has a colour, with a button to clear it.

On the canvas an interactive element is a dashed box with its name. Preview draws the tale as the Web SDK shows it to a visitor, so a poll's view, its colours and its results look as they do in the viewer.

A tale in the viewer with display elements: the text Summer is here, a sun emoji, a thin white line made with a shape, a filled yellow button Shop the sale, an outlined button See all shoes and a Read the story swipe-up link pinned to the bottom.

The screenshot above shows how text, an emoji, a shape, two buttons and a swipe-up link look to a visitor in the viewer. Poll, quiz, rating, countdown, promo code and reaction have their own page: Interactive components.

Autosave and publish

Studio saves a draft as you work. Visitors keep seeing the last published version until you click Update tale. You can discard the draft, and duplicate or copy a document.

Accessibility checks

Studio warns about text with a contrast ratio below 4.5:1, about elements outside the safe area, and about images with no alt text.

Example: fixing a low-contrast heading

  1. Click Heading in the Elements palette and change its text.
  2. Studio saves ("All changes saved"), but the status says changes are not updated yet.
  3. Click Update tale. Studio confirms that visitors now see this version.

Heading with a low-contrast warning

White text on a light photo scored about 1.2:1. Set the text Background to Highlight behind each line (or Solid box) with a dark colour (black in the example). The panel then reads "Contrast 21.0:1 against its highlight".

After the fixThe fixed heading in the viewer

Only the Heading element was exercised by hand for these guides. The other elements are described from the source.